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This is the Yahoo Performance Second Quarter of the Year

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In the second quarter of this year, Yahoo's profit reached U.S. $ 331.15 million, or 30 cents per share. In the same period last year, earnings only U.S. $ 226.6 million, or 18 cents per share. For revenue excluding traffic acquisition costs of U.S. $ 1.07 billion from U.S. $ 1.08 billion. Survey results, the market expects earnings to 30 cents per share on revenue of U.S. $ 1.08 billion.

Yahoo's display business expenses that support revenue excluding traffic acquisition costs fell 11 percent from U.S. $ 423 million from the previous year. Advertising revenue U.S. $ 403 million, down 5%.

"Acquisition program to improve display ad weakness and the company will improve the site and add content to the new format offers business partners," said CEO of Yahoo Inc., Marissa Mayer.

The statement helped lift Yahoo's stock rose 1% by the end of trading. Depressed Yahoo's stock was 1.6% with the profit forecast for this year will decline. Because the ad revenue was not as high as in the first half.

For the third quarter, the company expects to achieve revenue excluding traffic acquisition costs in the range of U.S. $ 1.06 billion to U.S. $ 1.1 billion. While Wall Street predicted to reach U.S. $ 1.12 billion.

Last changed: Wed Jul 17, 2013 at 10:02 am

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